The production and concept of architecture is not only shaped by its technical-constructive aspect, but also by its visual representation. From the initial sketch, through the presentation in a competition, down to the suggestive representation for the purposes of communication and marketing, methods of visual modelling and forms of pictorial representation such as drawing, three- dimensional modelling or photography have always been used.
This project seeks to study these process-related relationships in the transition phase from analog to digital planning, and framing procedures between 1980 and the 2000s. The aim is to examine the assumption that the digital design and representation methods have left their mark on architecture in a media-specific way and to determine in exemplary studies how the “digital image” is changing the concept and production of architecture.
To this end, the digital tools and their visual products will be approached on the one hand from the perspective of art history and media criticism, and on the other hand from the production-aesthetic standpoint of architectural practice. At two locations in Marburg and Cottbus the spread of the digital image in architecture will be examined on the basis of selected architectural journals, focusing both on the reception of “digital architecture” under buzzwords such as “blob” or “bar code” architecture, and on the specifics of image aesthetics. At the same time, the development and use of CAD programs will be examined in an application-oriented analysis designed to explore their possibilities and limitations as well as the implicit seductive power of technical developments and design automatisms for digital architecture and image production.
Hubert Locher, Deutsches Dokumentationszentrum für Kunstgeschichte – Bildarchiv Foto Marburg (German Documentation Center for the History of Art – Photo Image Archive Marburg)
Dominik Lengyel, Brandenburg University of Technology, Cottbus – Senftenberg
Catherine Toulouse, Brandenburg University of Technology, Cottbus – Senftenberg
Florian Henrich, Philipps-Universität Marburg (University of Marburg)