Tag : advertising

Memes in Advertising. A Media-Praxeological Approach to Memeing and Marketing on the Internet

Von Kevin Pauliks 17. Juni 2021 0

Internet memes are popular enough by now to be used for advertising. As part of my PhD project, I observed that companies like Gucci, Lidl, Sixt and others create and…

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“Stocking Is the New Planking.” Case Studies on the Picture Practices of Stock Photography Parodies

Von Kevin Pauliks 5. Oktober 2020 0

Stock photography is widely used in marketing, public relations and journalism – all fields that are heavily depending on social media for coverage. These now digital images are photographs that…

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